{"id":3043,"date":"2020-03-02T17:53:56","date_gmt":"2020-03-02T16:53:56","guid":{"rendered":"http:\/\/lycee-raynouard.fr\/?page_id=3043"},"modified":"2026-09-18T11:11:04","modified_gmt":"2026-09-18T09:11:04","slug":"bts-negociation-digitalisation-de-la-relation-clients","status":"publish","type":"page","link":"https:\/\/lycee-raynouard.fr\/index.php\/bts-negociation-digitalisation-de-la-relation-clients\/","title":{"rendered":"BTS N\u00e9gociation Digitalisation de la Relation Clients"},"content":{"rendered":"\n\n\n\n<div class=\"ndrc-page\">\n\n\n<!-- ======================================================\n     HERO\n     ====================================================== -->\n\n<section class=\"ndrc-hero\">\n\n  <span class=\"ndrc-badge\">\n    BTS \u2022 Bac +2 \u2022 Alternance \u2022 CFA du lyc\u00e9e Raynouard\n  <\/span>\n\n  <h1>BTS NDRC en alternance<\/h1>\n\n  <p>\n    N\u00e9gociation et Digitalisation de la Relation Client :\n    une formation commerciale professionnalisante pour apprendre\n    \u00e0 prospecter, n\u00e9gocier, vendre, fid\u00e9liser et d\u00e9velopper\n    la relation client dans un environnement omnicanal et digitalis\u00e9.\n  <\/p>\n\n<\/section>\n\n\n<!-- ======================================================\n     VISUEL PRINCIPAL\n     ====================================================== -->\n\n<section class=\"ndrc-main-visual\">\n\n  <div class=\"ndrc-main-visual-inner\">\n\n    <a href=\"https:\/\/lycee-raynouard.fr\/wp-content\/uploads\/2020\/03\/Image1.png\"\n       target=\"_blank\"\n       rel=\"noopener\"\n       aria-label=\"Agrandir le visuel de pr\u00e9sentation du BTS NDRC\">\n\n      <img decoding=\"async\"\n        src=\"https:\/\/lycee-raynouard.fr\/wp-content\/uploads\/2020\/03\/Image1.png\"\n        alt=\"Pr\u00e9sentation du BTS NDRC - N\u00e9gociation et Digitalisation de la Relation Client au lyc\u00e9e Raynouard\">\n\n    <\/a>\n\n    <p class=\"ndrc-main-visual-caption\">\n      Pr\u00e9sentation du BTS NDRC \u2013 N\u00e9gociation et Digitalisation de la Relation Client\n    <\/p>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- ======================================================\n     1 - PRESENTATION\n     ====================================================== -->\n\n<section class=\"ndrc-section\">\n\n  <h2>Un BTS commercial tourn\u00e9 vers la relation client<\/h2>\n\n  <p class=\"ndrc-intro\">\n    Le BTS NDRC forme des commerciaux capables d&rsquo;accompagner le client\n    tout au long du processus commercial, de la prospection \u00e0 la fid\u00e9lisation.\n    Le titulaire du dipl\u00f4me intervient aussi bien en face \u00e0 face\n    qu&rsquo;\u00e0 distance, sur les r\u00e9seaux sociaux, les plateformes num\u00e9riques\n    ou les sites de commerce en ligne.\n  <\/p>\n\n  <div class=\"ndrc-grid-4\">\n\n    <div class=\"ndrc-card\">\n      <span class=\"ndrc-label ndrc-label-green\">Prospecter<\/span>\n      <h3>D\u00e9velopper la client\u00e8le<\/h3>\n      <p>\n        Identifier des prospects, cibler les actions commerciales,\n        utiliser diff\u00e9rents canaux de prospection et d\u00e9velopper\n        de nouvelles opportunit\u00e9s.\n      <\/p>\n    <\/div>\n\n    <div class=\"ndrc-card\">\n      <span class=\"ndrc-label ndrc-label-green\">N\u00e9gocier<\/span>\n      <h3>Construire la relation commerciale<\/h3>\n      <p>\n        D\u00e9couvrir les besoins, argumenter, proposer une solution,\n        n\u00e9gocier et accompagner le client jusqu&rsquo;\u00e0 la conclusion\n        de la vente.\n      <\/p>\n    <\/div>\n\n    <div class=\"ndrc-card\">\n      <span class=\"ndrc-label ndrc-label-green\">Digitaliser<\/span>\n      <h3>G\u00e9rer une relation omnicanale<\/h3>\n      <p>\n        Communiquer avec les clients \u00e0 distance et utiliser\n        les outils num\u00e9riques, les r\u00e9seaux sociaux\n        et les solutions de commerce digital.\n      <\/p>\n    <\/div>\n\n    <div class=\"ndrc-card\">\n      <span class=\"ndrc-label ndrc-label-green\">Animer<\/span>\n      <h3>D\u00e9velopper des r\u00e9seaux<\/h3>\n      <p>\n        Participer au d\u00e9veloppement de r\u00e9seaux de distributeurs,\n        de partenaires ou de vente directe et contribuer\n        \u00e0 la valorisation de l&rsquo;offre.\n      <\/p>\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- ======================================================\n     2 - ALTERNANCE\n     ====================================================== -->\n\n<section class=\"ndrc-section ndrc-highlight\">\n\n  <h2>Une formation propos\u00e9e en alternance au lyc\u00e9e Raynouard<\/h2>\n\n  <p class=\"ndrc-intro\">\n    Au lyc\u00e9e Raynouard, le BTS NDRC est pr\u00e9par\u00e9 dans le cadre\n    de l&rsquo;apprentissage. L&rsquo;alternance permet d&rsquo;associer les enseignements\n    dispens\u00e9s au lyc\u00e9e \u00e0 une exp\u00e9rience professionnelle r\u00e9guli\u00e8re\n    dans une entreprise d&rsquo;accueil.\n  <\/p>\n\n  <div class=\"ndrc-grid-3\">\n\n    <div class=\"ndrc-card\">\n\n      <div class=\"ndrc-alternance-number\">2<\/div>\n\n      <div class=\"ndrc-alternance-text\">\n        ann\u00e9es de formation\n      <\/div>\n\n      <p style=\"margin-top:18px;\">\n        Le BTS NDRC est un dipl\u00f4me national de niveau 5\n        pr\u00e9par\u00e9 apr\u00e8s le baccalaur\u00e9at.\n      <\/p>\n\n    <\/div>\n\n\n    <div class=\"ndrc-card\">\n\n      <span class=\"ndrc-label ndrc-label-green\">Entreprise<\/span>\n\n      <h3>Acqu\u00e9rir une v\u00e9ritable exp\u00e9rience professionnelle<\/h3>\n\n      <p>\n        L&rsquo;apprenti exerce des missions commerciales r\u00e9elles :\n        prospection, relation client, n\u00e9gociation, digitalisation,\n        animation commerciale ou d\u00e9veloppement de r\u00e9seaux.\n      <\/p>\n\n    <\/div>\n\n\n    <div class=\"ndrc-card\">\n\n      <span class=\"ndrc-label ndrc-label-green\">CFA<\/span>\n\n      <h3>Se former au lyc\u00e9e Raynouard<\/h3>\n\n      <p>\n        Les enseignements sont assur\u00e9s au CFA &#8211; Lyc\u00e9e Raynouard\n        \u00e0 Brignoles, dans le cadre du CFA de l&rsquo;Acad\u00e9mie de Nice\n        et du GIP FIPAN.\n      <\/p>\n\n      <a class=\"ndrc-btn\"\n         href=\"https:\/\/lycee-raynouard.fr\/index.php\/cfa-lycee-raynouard-brignoles\/\">\n        D\u00e9couvrir le CFA\n      <\/a>\n\n    <\/div>\n\n  <\/div>\n\n\n  <div class=\"ndrc-note\">\n\n    <h3>Une formation en apprentissage<\/h3>\n\n    <p>\n      L&rsquo;inscription en apprentissage implique notamment la conclusion\n      d&rsquo;un contrat avec une entreprise d&rsquo;accueil. Le CFA accompagne\n      les candidats dans les d\u00e9marches li\u00e9es \u00e0 leur parcours\n      et \u00e0 la contractualisation.\n    <\/p>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- ======================================================\n     3 - BLOCS PROFESSIONNELS\n     ====================================================== -->\n\n<section class=\"ndrc-section\">\n\n  <h2>Trois grands blocs de comp\u00e9tences professionnelles<\/h2>\n\n  <p class=\"ndrc-intro\">\n    Le BTS NDRC organise les apprentissages professionnels\n    autour de trois domaines compl\u00e9mentaires qui permettent\n    de ma\u00eetriser l&rsquo;ensemble de la relation client contemporaine.\n  <\/p>\n\n  <div class=\"ndrc-grid-3\">\n\n    <div class=\"ndrc-card ndrc-skill\">\n\n      <div class=\"ndrc-skill-number\">Bloc 1<\/div>\n\n      <h3>Relation client et n\u00e9gociation-vente<\/h3>\n\n      <ul>\n        <li>Cibler et prospecter la client\u00e8le<\/li>\n        <li>N\u00e9gocier et accompagner la relation client<\/li>\n        <li>Organiser et animer un \u00e9v\u00e9nement commercial<\/li>\n        <li>Exploiter et mutualiser l&rsquo;information commerciale<\/li>\n      <\/ul>\n\n    <\/div>\n\n\n    <div class=\"ndrc-card ndrc-skill\">\n\n      <div class=\"ndrc-skill-number\">Bloc 2<\/div>\n\n      <h3>Relation client \u00e0 distance et digitalisation<\/h3>\n\n      <ul>\n        <li>Ma\u00eetriser la relation client omnicanale<\/li>\n        <li>Animer la relation client digitale<\/li>\n        <li>D\u00e9velopper la relation client en e-commerce<\/li>\n      <\/ul>\n\n    <\/div>\n\n\n    <div class=\"ndrc-card ndrc-skill\">\n\n      <div class=\"ndrc-skill-number\">Bloc 3<\/div>\n\n      <h3>Relation client et animation de r\u00e9seaux<\/h3>\n\n      <ul>\n        <li>Implanter et promouvoir l&rsquo;offre chez les distributeurs<\/li>\n        <li>D\u00e9velopper et piloter un r\u00e9seau de partenaires<\/li>\n        <li>Cr\u00e9er et animer un r\u00e9seau de vente directe<\/li>\n      <\/ul>\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- ======================================================\n     4 - DIGITAL\n     ====================================================== -->\n\n<section class=\"ndrc-section ndrc-highlight\">\n\n  <h2>Le num\u00e9rique au c\u0153ur de la formation<\/h2>\n\n  <p class=\"ndrc-intro\">\n    Le BTS NDRC forme des commerciaux capables d&rsquo;agir dans un environnement\n    o\u00f9 la relation client est devenue omnicanale. La ma\u00eetrise des outils\n    num\u00e9riques constitue donc une dimension essentielle du dipl\u00f4me.\n  <\/p>\n\n  <div class=\"ndrc-grid-3\">\n\n    <div class=\"ndrc-card\">\n\n      <span class=\"ndrc-label\">Relation \u00e0 distance<\/span>\n\n      <h3>Communiquer avec les clients<\/h3>\n\n      <p>\n        T\u00e9l\u00e9phone, messagerie, visioconf\u00e9rence,\n        outils collaboratifs et solutions de gestion\n        de la relation client.\n      <\/p>\n\n    <\/div>\n\n\n    <div class=\"ndrc-card\">\n\n      <span class=\"ndrc-label\">Web et r\u00e9seaux sociaux<\/span>\n\n      <h3>Animer la relation digitale<\/h3>\n\n      <p>\n        Produire et publier des contenus,\n        d\u00e9velopper la visibilit\u00e9,\n        entretenir les interactions\n        et suivre l&rsquo;e-r\u00e9putation.\n      <\/p>\n\n    <\/div>\n\n\n    <div class=\"ndrc-card\">\n\n      <span class=\"ndrc-label\">E-commerce<\/span>\n\n      <h3>D\u00e9velopper les ventes en ligne<\/h3>\n\n      <p>\n        Participer \u00e0 l&rsquo;animation d&rsquo;un site,\n        analyser l&rsquo;activit\u00e9 commerciale\n        et faciliter la relation client\n        dans un environnement digital.\n      <\/p>\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- ======================================================\n     5 - ENSEIGNEMENTS\n     ====================================================== -->\n\n<section class=\"ndrc-section\">\n\n  <h2>Les enseignements du BTS NDRC<\/h2>\n\n  <p class=\"ndrc-intro\">\n    La formation associe enseignements professionnels,\n    culture \u00e9conomique et juridique, communication\n    et enseignements g\u00e9n\u00e9raux.\n  <\/p>\n\n  <div class=\"ndrc-grid-2\">\n\n    <div class=\"ndrc-card\">\n\n      <span class=\"ndrc-label ndrc-label-green\">\n        Enseignements professionnels\n      <\/span>\n\n      <h3>D\u00e9velopper les comp\u00e9tences commerciales<\/h3>\n\n      <ul>\n        <li>Relation client et n\u00e9gociation-vente<\/li>\n        <li>Relation client \u00e0 distance et digitalisation<\/li>\n        <li>Relation client et animation de r\u00e9seaux<\/li>\n        <li>Ateliers de professionnalisation<\/li>\n      <\/ul>\n\n    <\/div>\n\n\n    <div class=\"ndrc-card\">\n\n      <span class=\"ndrc-label\">\n        Enseignements g\u00e9n\u00e9raux\n      <\/span>\n\n      <h3>Comprendre l&rsquo;environnement de l&rsquo;entreprise<\/h3>\n\n      <ul>\n        <li>Culture g\u00e9n\u00e9rale et expression<\/li>\n        <li>Communication en langue vivante \u00e9trang\u00e8re<\/li>\n        <li>Culture \u00e9conomique, juridique et manag\u00e9riale<\/li>\n      <\/ul>\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- ======================================================\n     6 - PEDAGOGIE\n     ====================================================== -->\n\n<section class=\"ndrc-section ndrc-highlight\">\n\n  <h2>Une p\u00e9dagogie orient\u00e9e vers les situations professionnelles<\/h2>\n\n  <p class=\"ndrc-intro\">\n    La formation s&rsquo;appuie sur les situations v\u00e9cues en entreprise\n    mais aussi sur des simulations, des \u00e9tudes de cas et des activit\u00e9s\n    permettant de reproduire des situations commerciales r\u00e9elles.\n  <\/p>\n\n  <div class=\"ndrc-grid-4\">\n\n    <div class=\"ndrc-card\">\n      <h3>N\u00e9gociations<\/h3>\n      <p>\n        Pr\u00e9parer et conduire des entretiens commerciaux,\n        argumenter et r\u00e9pondre aux objections.\n      <\/p>\n    <\/div>\n\n    <div class=\"ndrc-card\">\n      <h3>Prospection<\/h3>\n      <p>\n        Cibler des prospects, construire des campagnes\n        et suivre les r\u00e9sultats obtenus.\n      <\/p>\n    <\/div>\n\n    <div class=\"ndrc-card\">\n      <h3>Projets digitaux<\/h3>\n      <p>\n        Travailler sur des sites web, contenus num\u00e9riques,\n        r\u00e9seaux sociaux et outils de relation client.\n      <\/p>\n    <\/div>\n\n    <div class=\"ndrc-card\">\n      <h3>Animation commerciale<\/h3>\n      <p>\n        Concevoir des actions ou \u00e9v\u00e9nements\n        et participer \u00e0 l&rsquo;animation de r\u00e9seaux.\n      <\/p>\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- ======================================================\n     7 - PROFIL\n     ====================================================== -->\n\n<section class=\"ndrc-section\">\n\n  <h2>\u00c0 qui s&rsquo;adresse le BTS NDRC ?<\/h2>\n\n  <p class=\"ndrc-intro\">\n    Le BTS NDRC peut convenir aux \u00e9tudiants attir\u00e9s\n    par le commerce, la communication, le num\u00e9rique\n    et les m\u00e9tiers fond\u00e9s sur la relation avec les clients.\n  <\/p>\n\n  <div class=\"ndrc-grid-2\">\n\n    <div class=\"ndrc-card\">\n      <h3 class=\"ndrc-check\">J&rsquo;aime communiquer<\/h3>\n      <p>\n        Je suis \u00e0 l&rsquo;aise dans les \u00e9changes\n        et je souhaite d\u00e9velopper mes capacit\u00e9s\n        \u00e0 argumenter et convaincre.\n      <\/p>\n    <\/div>\n\n    <div class=\"ndrc-card\">\n      <h3 class=\"ndrc-check\">J&rsquo;aime relever des objectifs<\/h3>\n      <p>\n        Les challenges commerciaux,\n        la prospection et le d\u00e9veloppement\n        d&rsquo;un portefeuille client m&rsquo;int\u00e9ressent.\n      <\/p>\n    <\/div>\n\n    <div class=\"ndrc-card\">\n      <h3 class=\"ndrc-check\">Le num\u00e9rique m&rsquo;int\u00e9resse<\/h3>\n      <p>\n        Je souhaite utiliser le web,\n        les r\u00e9seaux sociaux et les outils digitaux\n        dans un contexte professionnel.\n      <\/p>\n    <\/div>\n\n    <div class=\"ndrc-card\">\n      <h3 class=\"ndrc-check\">Je souhaite apprendre en entreprise<\/h3>\n      <p>\n        L&rsquo;alternance me permet de mettre\n        directement en pratique les comp\u00e9tences\n        travaill\u00e9es pendant la formation.\n      <\/p>\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- ======================================================\n     8 - ADMISSION\n     ====================================================== -->\n\n<section class=\"ndrc-section ndrc-highlight\">\n\n  <h2>Comment candidater ?<\/h2>\n\n  <p class=\"ndrc-intro\">\n    Le BTS NDRC est accessible apr\u00e8s un baccalaur\u00e9at g\u00e9n\u00e9ral,\n    technologique ou professionnel. Le candidat doit \u00e9galement\n    pr\u00e9parer son projet d&rsquo;alternance et rechercher une entreprise d&rsquo;accueil.\n  <\/p>\n\n  <div class=\"ndrc-grid-3\">\n\n    <div class=\"ndrc-card\">\n\n      <span class=\"ndrc-label ndrc-label-green\">\u00c9tape 1<\/span>\n\n      <h3>Formuler son v\u0153u<\/h3>\n\n      <p>\n        La candidature s&rsquo;effectue notamment\n        dans le cadre de la proc\u00e9dure Parcoursup.\n      <\/p>\n\n      <a class=\"ndrc-btn\"\n         href=\"https:\/\/www.parcoursup.gouv.fr\/\"\n         target=\"_blank\"\n         rel=\"noopener\">\n        Acc\u00e9der \u00e0 Parcoursup\n      <\/a>\n\n    <\/div>\n\n\n    <div class=\"ndrc-card\">\n\n      <span class=\"ndrc-label ndrc-label-green\">\u00c9tape 2<\/span>\n\n      <h3>Rechercher une entreprise<\/h3>\n\n      <p>\n        Identifier une entreprise proposant des missions\n        compatibles avec les comp\u00e9tences du BTS NDRC :\n        prospection, n\u00e9gociation, digitalisation,\n        relation client ou animation de r\u00e9seaux.\n      <\/p>\n\n    <\/div>\n\n\n    <div class=\"ndrc-card\">\n\n      <span class=\"ndrc-label ndrc-label-green\">\u00c9tape 3<\/span>\n\n      <h3>Finaliser son inscription<\/h3>\n\n      <p>\n        Le CFA accompagne les candidats\n        dans les d\u00e9marches li\u00e9es \u00e0 l&rsquo;apprentissage\n        et \u00e0 la contractualisation.\n      <\/p>\n\n      <a class=\"ndrc-btn\"\n         href=\"https:\/\/forpro-paca.com\/\"\n         target=\"_blank\"\n         rel=\"noopener\">\n        Consulter FORPRO-PACA\n      <\/a>\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- ======================================================\n     9 - EXAMEN\n     ====================================================== -->\n\n<section class=\"ndrc-section\">\n\n  <h2>Les principales \u00e9preuves du BTS NDRC<\/h2>\n\n  <p class=\"ndrc-intro\">\n    Le dipl\u00f4me \u00e9value \u00e0 la fois les enseignements g\u00e9n\u00e9raux\n    et les trois grands domaines professionnels du BTS NDRC.\n  <\/p>\n\n  <div class=\"ndrc-table-wrapper\">\n\n    <table class=\"ndrc-table\">\n\n      <thead>\n        <tr>\n          <th>\u00c9preuve<\/th>\n          <th>Coefficient<\/th>\n        <\/tr>\n      <\/thead>\n\n      <tbody>\n\n        <tr>\n          <td>Culture g\u00e9n\u00e9rale et expression<\/td>\n          <td>3<\/td>\n        <\/tr>\n\n        <tr>\n          <td>Communication en langue vivante \u00e9trang\u00e8re 1<\/td>\n          <td>3<\/td>\n        <\/tr>\n\n        <tr>\n          <td>Culture \u00e9conomique, juridique et manag\u00e9riale<\/td>\n          <td>3<\/td>\n        <\/tr>\n\n        <tr>\n          <td>Relation client et n\u00e9gociation-vente<\/td>\n          <td>5<\/td>\n        <\/tr>\n\n        <tr>\n          <td>Relation client \u00e0 distance et digitalisation<\/td>\n          <td>4<\/td>\n        <\/tr>\n\n        <tr>\n          <td>Relation client et animation de r\u00e9seaux<\/td>\n          <td>3<\/td>\n        <\/tr>\n\n      <\/tbody>\n\n    <\/table>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- ======================================================\n     10 - METIERS\n     ====================================================== -->\n\n<section class=\"ndrc-section ndrc-highlight\">\n\n  <h2>Quels m\u00e9tiers apr\u00e8s le BTS NDRC ?<\/h2>\n\n  <p class=\"ndrc-intro\">\n    Les comp\u00e9tences acquises permettent de travailler\n    dans de nombreux secteurs d&rsquo;activit\u00e9 et dans\n    des fonctions commerciales vari\u00e9es.\n  <\/p>\n\n  <div class=\"ndrc-grid-4\">\n\n    <div class=\"ndrc-card\">\n      <h3>Conseiller commercial<\/h3>\n      <p>\n        Prospecter, conseiller les clients,\n        n\u00e9gocier et d\u00e9velopper les ventes.\n      <\/p>\n    <\/div>\n\n    <div class=\"ndrc-card\">\n      <h3>Charg\u00e9 de client\u00e8le<\/h3>\n      <p>\n        G\u00e9rer et d\u00e9velopper un portefeuille,\n        accompagner les clients et les fid\u00e9liser.\n      <\/p>\n    <\/div>\n\n    <div class=\"ndrc-card\">\n      <h3>Charg\u00e9 d&rsquo;affaires<\/h3>\n      <p>\n        D\u00e9velopper des relations commerciales,\n        identifier des opportunit\u00e9s\n        et n\u00e9gocier des solutions.\n      <\/p>\n    <\/div>\n\n    <div class=\"ndrc-card\">\n      <h3>Commercial digital<\/h3>\n      <p>\n        D\u00e9velopper la relation client\n        gr\u00e2ce aux outils num\u00e9riques,\n        au e-commerce et aux r\u00e9seaux sociaux.\n      <\/p>\n    <\/div>\n\n    <div class=\"ndrc-card\">\n      <h3>Animateur commercial<\/h3>\n      <p>\n        D\u00e9ployer des op\u00e9rations commerciales\n        et contribuer \u00e0 la promotion de l&rsquo;offre.\n      <\/p>\n    <\/div>\n\n    <div class=\"ndrc-card\">\n      <h3>Animateur de r\u00e9seau<\/h3>\n      <p>\n        D\u00e9velopper et accompagner\n        un r\u00e9seau de partenaires,\n        distributeurs ou vendeurs.\n      <\/p>\n    <\/div>\n\n    <div class=\"ndrc-card\">\n      <h3>Business developer<\/h3>\n      <p>\n        Identifier de nouveaux march\u00e9s\n        et contribuer au d\u00e9veloppement\n        commercial de l&rsquo;organisation.\n      <\/p>\n    <\/div>\n\n    <div class=\"ndrc-card\">\n      <h3>Responsable de secteur<\/h3>\n      <p>\n        Piloter l&rsquo;activit\u00e9 commerciale\n        d&rsquo;une zone ou d&rsquo;un portefeuille\n        de clients.\n      <\/p>\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- ======================================================\n     11 - POURSUITE D'ETUDES\n     ====================================================== -->\n\n<section class=\"ndrc-section\">\n\n  <h2>Poursuivre ses \u00e9tudes apr\u00e8s le BTS NDRC<\/h2>\n\n  <p class=\"ndrc-intro\">\n    Le BTS NDRC permet une insertion professionnelle rapide,\n    mais il est \u00e9galement possible de poursuivre ses \u00e9tudes\n    afin de se sp\u00e9cialiser ou d&rsquo;acqu\u00e9rir un niveau sup\u00e9rieur.\n  <\/p>\n\n  <div class=\"ndrc-grid-3\">\n\n    <div class=\"ndrc-card\">\n      <span class=\"ndrc-label\">Bac +3<\/span>\n      <h3>Licence professionnelle<\/h3>\n      <p>\n        Commerce, banque-assurance,\n        marketing, e-commerce,\n        commercialisation de produits\n        ou d\u00e9veloppement commercial.\n      <\/p>\n    <\/div>\n\n    <div class=\"ndrc-card\">\n      <span class=\"ndrc-label\">Bachelor<\/span>\n      <h3>\u00c9coles de commerce<\/h3>\n      <p>\n        Int\u00e9grer un bachelor ou\n        une formation sp\u00e9cialis\u00e9e\n        en commerce, marketing\n        ou d\u00e9veloppement commercial.\n      <\/p>\n    <\/div>\n\n    <div class=\"ndrc-card\">\n      <span class=\"ndrc-label\">Parcours long<\/span>\n      <h3>Poursuivre jusqu&rsquo;au master<\/h3>\n      <p>\n        Apr\u00e8s une poursuite adapt\u00e9e \u00e0 bac +3,\n        certains \u00e9tudiants continuent\n        vers un master ou une \u00e9cole\n        de commerce.\n      <\/p>\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- ======================================================\n     12 - CFA\n     ====================================================== -->\n\n<section class=\"ndrc-section ndrc-highlight\">\n\n  <h2>Le BTS NDRC au CFA du lyc\u00e9e Raynouard<\/h2>\n\n  <div class=\"ndrc-grid-2\">\n\n    <div class=\"ndrc-card\">\n\n      <span class=\"ndrc-label ndrc-label-green\">\n        Lieu de formation\n      <\/span>\n\n      <h3>CFA &#8211; Lyc\u00e9e Raynouard<\/h3>\n\n      <p>\n        285 avenue des Martyrs de la R\u00e9sistance<br>\n        83170 Brignoles\n      <\/p>\n\n      <p>\n        Le CFA permet de pr\u00e9parer le BTS NDRC\n        en alternance dans le cadre du r\u00e9seau\n        de l&rsquo;Acad\u00e9mie de Nice.\n      <\/p>\n\n      <a class=\"ndrc-btn\"\n         href=\"https:\/\/lycee-raynouard.fr\/index.php\/cfa-lycee-raynouard-brignoles\/\">\n        D\u00e9couvrir le CFA du lyc\u00e9e\n      <\/a>\n\n    <\/div>\n\n\n    <div class=\"ndrc-card\">\n\n      <span class=\"ndrc-label\">\n        Informations\n      <\/span>\n\n      <h3>Contacter le lyc\u00e9e Raynouard<\/h3>\n\n      <p>\n        <strong>T\u00e9l\u00e9phone :<\/strong><br>\n        04 94 72 45 00\n      <\/p>\n\n      <p>\n        <strong>Courriel :<\/strong><br>\n        <a href=\"mailto:0830007g@ac-nice.fr\">\n          0830007g@ac-nice.fr\n        <\/a>\n      <\/p>\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- ======================================================\n     CTA FINAL\n     ====================================================== -->\n\n<section class=\"ndrc-cta\">\n\n  <h2>Pr\u00e9parer le BTS NDRC au lyc\u00e9e Raynouard<\/h2>\n\n  <p>\n    Vous souhaitez d\u00e9velopper des comp\u00e9tences en n\u00e9gociation,\n    relation client, commerce digital et animation de r\u00e9seaux\n    tout en acqu\u00e9rant une exp\u00e9rience professionnelle en entreprise ?\n    D\u00e9couvrez le CFA du lyc\u00e9e Raynouard et les modalit\u00e9s de l&rsquo;alternance.\n  <\/p>\n\n  <div class=\"ndrc-cta-buttons\">\n\n    <a class=\"ndrc-btn ndrc-btn-green\"\n       href=\"https:\/\/lycee-raynouard.fr\/index.php\/cfa-lycee-raynouard-brignoles\/\">\n      D\u00e9couvrir le CFA\n    <\/a>\n\n    <a class=\"ndrc-btn\"\n       href=\"https:\/\/lycee-raynouard.fr\/index.php\/les-bts\/\">\n      Voir tous les BTS\n    <\/a>\n\n  <\/div>\n\n<\/section>\n\n\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<style class=\"advgb-styles-renderer\">\n\/* =========================================================\n   BTS NDRC - LYCEE RAYNOUARD\n   ========================================================= *\/\n\n.ndrc-page {\n  --bleu: #002b5c;\n  --bleu2: #005c8a;\n  --bleu-clair: #eaf2fb;\n  --vert: #8cc63f;\n  --gris: #f5f5f5;\n  --texte: #243044;\n  --blanc: #ffffff;\n\n  font-family: Arial, Helvetica, sans-serif;\n  color: var(--texte);\n  line-height: 1.6;\n}\n\n.ndrc-page * {\n  box-sizing: border-box;\n}\n\n\n\/* ===== HERO ===== *\/\n\n.ndrc-hero {\n  background: linear-gradient(135deg, #002b5c 0%, #005c8a 100%);\n  color: #ffffff;\n  padding: 70px 35px;\n  border-radius: 18px;\n  text-align: center;\n  margin-bottom: 45px;\n}\n\n.ndrc-badge {\n  display: inline-block;\n  background: var(--vert);\n  color: #08213d;\n  padding: 9px 19px;\n  border-radius: 999px;\n  font-size: 15px;\n  font-weight: 700;\n  margin-bottom: 22px;\n}\n\n.ndrc-hero h1 {\n  color: #ffffff;\n  font-size: 44px;\n  line-height: 1.15;\n  margin: 0 0 20px;\n}\n\n.ndrc-hero p {\n  color: #ffffff;\n  max-width: 980px;\n  margin: 0 auto;\n  font-size: 19px;\n  line-height: 1.55;\n}\n\n\n\/* ===== VISUEL PRINCIPAL ===== *\/\n\n.ndrc-main-visual {\n  margin: 0 0 55px 0;\n}\n\n.ndrc-main-visual-inner {\n  background: #ffffff;\n  border: 1px solid #e0e4e8;\n  border-radius: 18px;\n  padding: 18px;\n  box-shadow: 0 8px 24px rgba(0,0,0,0.07);\n  overflow: hidden;\n}\n\n.ndrc-main-visual a {\n  display: block;\n  text-decoration: none !important;\n}\n\n.ndrc-main-visual img {\n  display: block;\n  width: 100%;\n  height: auto;\n  max-width: 100%;\n  object-fit: contain;\n  margin: 0 auto;\n}\n\n.ndrc-main-visual-caption {\n  margin: 14px 0 0;\n  text-align: center;\n  color: #5d6877;\n  font-size: 14px;\n  line-height: 1.5;\n}\n\n\n\/* ===== SECTIONS ===== *\/\n\n.ndrc-section {\n  margin: 58px 0;\n}\n\n.ndrc-section h2 {\n  color: var(--bleu);\n  font-size: 32px;\n  line-height: 1.2;\n  margin: 0 0 20px;\n  padding-left: 15px;\n  border-left: 7px solid var(--vert);\n}\n\n.ndrc-intro {\n  max-width: 970px;\n  font-size: 17px;\n  line-height: 1.65;\n  margin: 0 0 30px;\n}\n\n\n\/* ===== GRILLES ===== *\/\n\n.ndrc-grid-2 {\n  display: grid;\n  grid-template-columns: repeat(2, 1fr);\n  gap: 22px;\n  align-items: stretch;\n}\n\n.ndrc-grid-3 {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 22px;\n  align-items: stretch;\n}\n\n.ndrc-grid-4 {\n  display: grid;\n  grid-template-columns: repeat(4, 1fr);\n  gap: 22px;\n  align-items: stretch;\n}\n\n\n\/* ===== CARTES ===== *\/\n\n.ndrc-card {\n  background: #ffffff;\n  border: 1px solid #e0e4e8;\n  border-radius: 16px;\n  padding: 24px;\n  box-shadow: 0 6px 18px rgba(0,0,0,0.05);\n  display: flex;\n  flex-direction: column;\n  min-height: 100%;\n}\n\n.ndrc-card h3 {\n  color: var(--bleu);\n  font-size: 22px;\n  line-height: 1.25;\n  margin: 0 0 12px;\n}\n\n.ndrc-card p {\n  font-size: 15.5px;\n  line-height: 1.6;\n  margin: 0 0 18px;\n}\n\n.ndrc-card ul {\n  margin: 0 0 18px 18px;\n  padding: 0;\n}\n\n.ndrc-card li {\n  margin-bottom: 7px;\n}\n\n\n\/* ===== LABELS ===== *\/\n\n.ndrc-label {\n  display: inline-block;\n  width: fit-content;\n  padding: 6px 12px;\n  border-radius: 999px;\n  background: var(--bleu-clair);\n  color: var(--bleu);\n  font-size: 13px;\n  font-weight: 700;\n  margin-bottom: 14px;\n}\n\n.ndrc-label-green {\n  background: var(--vert);\n  color: #08213d;\n}\n\n\n\/* ===== FOND CLAIR ===== *\/\n\n.ndrc-highlight {\n  background: linear-gradient(135deg, #f7f9fb, #eaf2fb);\n  padding: 38px;\n  border-radius: 18px;\n}\n\n\n\/* ===== BLOCS COMPETENCES ===== *\/\n\n.ndrc-skill {\n  position: relative;\n  padding-top: 58px;\n}\n\n.ndrc-skill::before {\n  content: \"\";\n  position: absolute;\n  top: 26px;\n  left: 24px;\n  width: 40px;\n  height: 5px;\n  border-radius: 10px;\n  background: var(--vert);\n}\n\n.ndrc-skill-number {\n  color: var(--bleu2);\n  font-size: 13px;\n  font-weight: 800;\n  text-transform: uppercase;\n  margin-bottom: 8px;\n}\n\n\n\/* ===== ALTERNANCE ===== *\/\n\n.ndrc-alternance-number {\n  font-size: 58px;\n  line-height: 1;\n  color: var(--vert);\n  font-weight: 800;\n  margin-bottom: 8px;\n}\n\n.ndrc-alternance-text {\n  color: var(--bleu);\n  font-size: 18px;\n  font-weight: 700;\n}\n\n\n\/* ===== CHECK ===== *\/\n\n.ndrc-check::before {\n  content: \"\u2713\";\n  color: var(--vert);\n  font-weight: 900;\n  margin-right: 9px;\n}\n\n\n\/* ===== NOTE ===== *\/\n\n.ndrc-note {\n  background: var(--bleu-clair);\n  border-left: 7px solid var(--bleu);\n  border-radius: 12px;\n  padding: 24px;\n  margin-top: 28px;\n}\n\n.ndrc-note h3 {\n  color: var(--bleu);\n  font-size: 21px;\n  margin: 0 0 8px;\n}\n\n.ndrc-note p {\n  margin: 0;\n}\n\n\n\/* ===== TABLEAU ===== *\/\n\n.ndrc-table-wrapper {\n  overflow-x: auto;\n  border-radius: 16px;\n  background: #ffffff;\n  box-shadow: 0 6px 18px rgba(0,0,0,0.06);\n}\n\n.ndrc-table {\n  width: 100%;\n  border-collapse: collapse;\n  min-width: 720px;\n}\n\n.ndrc-table thead {\n  background: var(--bleu);\n  color: #ffffff;\n}\n\n.ndrc-table th {\n  padding: 15px 18px;\n  text-align: left;\n  font-size: 15px;\n}\n\n.ndrc-table td {\n  padding: 14px 18px;\n  border-bottom: 1px solid #e4e4e4;\n  color: var(--bleu);\n  font-size: 15px;\n}\n\n.ndrc-table tbody tr:nth-child(even) {\n  background: #f7f7f7;\n}\n\n.ndrc-table td:last-child,\n.ndrc-table th:last-child {\n  text-align: center;\n  width: 120px;\n  font-weight: 700;\n}\n\n\n\/* ===== BOUTONS ===== *\/\n\n.ndrc-btn {\n  display: inline-block;\n  align-self: flex-start;\n  margin-top: auto;\n  padding: 11px 20px;\n  border-radius: 999px;\n  background: var(--bleu);\n  color: #ffffff !important;\n  text-decoration: none !important;\n  font-weight: 700;\n  font-size: 15px;\n  transition: 0.2s ease;\n}\n\n.ndrc-btn:hover {\n  background: var(--bleu2);\n  color: #ffffff !important;\n  transform: translateY(-1px);\n}\n\n.ndrc-btn-green {\n  background: var(--vert);\n  color: #08213d !important;\n}\n\n.ndrc-btn-green:hover {\n  background: #79b82f;\n  color: #08213d !important;\n}\n\n\n\/* ===== CTA FINAL ===== *\/\n\n.ndrc-cta {\n  background: linear-gradient(135deg, var(--bleu), var(--bleu2));\n  color: #ffffff;\n  padding: 38px;\n  border-radius: 18px;\n  margin: 60px 0 20px;\n}\n\n.ndrc-cta h2 {\n  color: #ffffff;\n  border-left: 7px solid var(--vert);\n  padding-left: 15px;\n  margin: 0 0 15px;\n  font-size: 30px;\n}\n\n.ndrc-cta p {\n  color: #ffffff;\n  max-width: 900px;\n  font-size: 17px;\n  margin: 0 0 22px;\n}\n\n.ndrc-cta-buttons {\n  display: flex;\n  gap: 12px;\n  flex-wrap: wrap;\n}\n\n\n\/* ===== RESPONSIVE ===== *\/\n\n@media screen and (max-width: 1000px) {\n\n  .ndrc-grid-3,\n  .ndrc-grid-4 {\n    grid-template-columns: repeat(2, 1fr);\n  }\n}\n\n@media screen and (max-width: 650px) {\n\n  .ndrc-grid-2,\n  .ndrc-grid-3,\n  .ndrc-grid-4 {\n    grid-template-columns: 1fr;\n  }\n\n  .ndrc-hero {\n    padding: 45px 22px;\n  }\n\n  .ndrc-hero h1 {\n    font-size: 31px;\n  }\n\n  .ndrc-hero p {\n    font-size: 17px;\n  }\n\n  .ndrc-section h2 {\n    font-size: 27px;\n  }\n\n  .ndrc-highlight,\n  .ndrc-cta {\n    padding: 25px;\n  }\n\n  .ndrc-main-visual {\n    margin-bottom: 40px;\n  }\n\n  .ndrc-main-visual-inner {\n    padding: 10px;\n    border-radius: 14px;\n  }\n\n  .ndrc-main-visual-caption {\n    font-size: 13px;\n  }\n}\n<\/style>","protected":false},"excerpt":{"rendered":"<p>BTS \u2022 Bac +2 \u2022 Alternance \u2022 CFA du lyc\u00e9e Raynouard BTS NDRC en alternance N\u00e9gociation et Digitalisation de la Relation Client : une formation commerciale professionnalisante pour apprendre \u00e0 prospecter, n\u00e9gocier, vendre, fid\u00e9liser et d\u00e9velopper la relation client dans un environnement omnicanal et digitalis\u00e9. Pr\u00e9sentation du BTS NDRC \u2013 N\u00e9gociation et Digitalisation de la &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/lycee-raynouard.fr\/index.php\/bts-negociation-digitalisation-de-la-relation-clients\/\">Lire la suite<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-3043","page","type-page","status-publish","hentry","nodate","item-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BTS N\u00e9gociation Digitalisation de la Relation Clients - Lyc\u00e9e Polyvalent Raynouard<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lycee-raynouard.fr\/index.php\/bts-negociation-digitalisation-de-la-relation-clients\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BTS N\u00e9gociation Digitalisation de la Relation Clients - Lyc\u00e9e Polyvalent Raynouard\" \/>\n<meta property=\"og:description\" content=\"BTS \u2022 Bac +2 \u2022 Alternance \u2022 CFA du lyc\u00e9e Raynouard BTS NDRC en alternance N\u00e9gociation et Digitalisation de la Relation Client : une formation commerciale professionnalisante pour apprendre \u00e0 prospecter, n\u00e9gocier, vendre, fid\u00e9liser et d\u00e9velopper la relation client dans un environnement omnicanal et digitalis\u00e9. 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